MPOWR CULTURE
created with a simple vision
To introduce discipline and determination that creates efficient, versatile athletes. We are intentional about sowing seeds to help impact athletes’ lives and change the basketball culture.
Through youth basketball programs, mental performance coaching, and events athletes gain an arsenal of tools to use that strengthen their social, emotional wellness. Our organization is committed to the personal development of athletes, both on and off the court.
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JOURNEYING WITH ATHLETES
You can expect Tavarus to be honest, accountable, passionate, direct, thought provoking, & fully submerged in every angle of training. He teaches new ways to do things and explains why. This builds athletes' basketball IQ, allowing them to self-correct. Tavarus pushes his athletes to train with intent & purpose. He constantly reminds athletes that basketball player development is a journey, so they don't get hung up on their errors. The motivation is progress, not perfection!
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TRAINER, TAVARUS BLANCHARD
MILESTONES & ACCOLADES
1995
Selected to play on a National travel team at age 11.
1998
Scored 53 points as a freshman at the District's holiday classic
2000
Played in a summer Pro-Am of professional, semi-professional and collegiate basketball players
2000- 2001
Gatorade State Player of the Year, AR
2002
Awarded Mr. Basketball of Arkansas,
McDonald’s All-American nominee,
5A State Champion & MVP
2002- 2007
Recipient of Full Athletic Scholarship to Texas State
2007
TXST Men's Basketball Team Captain
2014
MPOWR Culture was formed to introduce discipline and determination that creates efficient, versatile athletes.
Tavarus began working as a Mental Performance Coach
LEADERSHIP

TAVARUS BLANCHARD
Tavarus serves as the CEO & trainer. He was awarded Gatorade state player of the year as a junior in high school. His accolades include Mr. Basketball of Arkansas, and recognition as a McDonald’s All-American nominee. After being heavily recruited, Tavarus received a full athletic scholarship to play D1 basketball at Texas State University. He earned a Bachelor’s in Exercise & Sport Science with a minor in sport psychology. Tavarus has dedicated the past decade to improving athletes' mental fortitude through Mental Performance Coaching and mentorship. Playing in the Adidas circuit against some of the best athletes in the country to playing for a powerhouse and dominating high school (Parkview Magnet School, AR) built an internal relentless mentality, sustainable foundation, and insatiable expectation to evolve.
"I'm a basketball trainer because I'm extremely passionate about teaching the nuances of the game. I grew up in a highly competitive basketball culture. Being a fierce competitor is a part of my DNA.”
SHAYLA BLANCHARD
Shayla serves as the COO. Under her leadership, MPOWR Culture has grown from a basketball training company to an all-in-one youth basketball program, working its way to being a household name. Her primary focus is providing MPOWR families with an unforgettable experience.
Shayla is the owner of a luxury kids brand, S. Cheriece Picnic Events. With more than a decade of experience managing, growing, and marketing local brands, Shayla helps other Austin women conquer entrepreneurship.
Shayla has a background in mass & communications and law. She holds a Bachelor’s Degree in Political Science, a Paralegal Certificate, and a Mediation Certificate.
